MGM will keep The Mirage name and brand but license it back to Hard Rock for up to three years while the new owners work out a final plan for the redevelopment. The Mirage logos on the original towers will be replaced with Hard Rock branding, as shown in renderings released by the company.
Along with the new name, the resort will also get a new look, including a massive guitar-shaped structure similar to other Hard Rock buildings around the world. With the change of ownership, The Mirage will rebrand as Hard Rock Las Vegas. Las Vegas-based gaming giant MGM Resorts will sell The Mirage to Hard Rock International in a $1.075 billion cash deal expected to close in the second half of 2022, according to a statement released by MGM.įor more TPG news delivered each morning to your inbox, sign up for our daily newsletter. It's official: The Mirage, the iconic 77-acre resort in the heart of the Strip that changed Las Vegas forever when it opened its doors in 1989, has a buyer.
